Annual report pursuant to Section 13 and 15(d)

SUMMARY OF QUARTERLY OPERATIONS - UNAUDITED (Details)

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SUMMARY OF QUARTERLY OPERATIONS - UNAUDITED (Details) (USD $)
In Thousands, except Per Share data, unless otherwise specified
0 Months Ended 3 Months Ended 12 Months Ended
Nov. 06, 2013
Aug. 29, 2013
May 08, 2013
Mar. 06, 2013
Dec. 31, 2013
Sep. 30, 2013
Jun. 30, 2013
Mar. 31, 2013
Dec. 31, 2012
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
SUMMARY OF QUARTERLY OPERATIONS - UNAUDITED                              
Net sales revenue         $ 95,484 $ 92,458 $ 93,675 $ 96,479 $ 90,377 $ 91,232 $ 92,991 $ 92,868 $ 378,096 $ 367,468 $ 367,813
Cost of sales         (24,084) (23,655) (22,630) (24,445) (23,841) (23,144) (22,610) (23,729) (94,814) (93,324) (89,409)
Gross profit         71,400 68,803 71,045 72,034 66,536 68,088 70,381 69,139 283,282 274,144 278,404
Volume incentives         35,062 33,920 34,525 34,975 32,991 33,155 33,540 33,581 138,482 133,267 133,883
Selling, general and administrative         33,747 28,170 28,709 30,117 27,719 26,228 26,530 26,384 120,743 106,861 109,606
Operating income         2,591 6,713 7,811 6,942 5,826 8,705 10,311 9,174 24,057 34,016 20,165
Other income (expense)         53 (269) 1,482 330 1,639 (214) 165 (110) 1,596 1,480 1,847
Income before provision for income taxes         2,644 6,444 9,293 7,272 7,465 8,491 10,476 9,064 25,653 35,496 22,012
Tax provision         801 1,594 3,241 2,408 2,969 2,121 3,190 1,836 8,044 10,116 4,411
Net income         $ 1,843 $ 4,850 $ 6,052 $ 4,864 $ 4,496 $ 6,370 $ 7,286 $ 7,228 $ 17,609 $ 25,380 $ 17,601
Basic:                              
Net income per common share (in dollars per share)         $ 0.11 $ 0.30 $ 0.38 $ 0.31 $ 0.28 $ 0.41 $ 0.47 $ 0.46 $ 1.10 $ 1.62 $ 1.13
Diluted:                              
Net income per common share (in dollars per share)         $ 0.11 $ 0.29 $ 0.38 $ 0.30 $ 0.28 $ 0.40 $ 0.46 $ 0.46 $ 1.07 $ 1.59 $ 1.12
Dividends declared per common share (in dollars per share) $ 0.10 $ 0.10 $ 0.10 $ 0.10 $ 0.10 $ 1.60 $ 0.10 $ 0.10 $ 0.05 $ 0.05 $ 0.05   $ 1.90 $ 0.15