Exhibit 99.1

 

FOR IMMEDIATE RELEASE

 

NATURE’S SUNSHINE DECLARES QUARTERLY CASH DIVIDEND

 

PROVO, UTAH, October 25, 2004 — Nature’s Sunshine Products, Inc. (Nasdaq:NATR), a leading manufacturer and marketer of encapsulated herbs and vitamins, today declared a 5 cents per common share quarterly cash dividend payable November 22, 2004 to shareholders of record on November 9, 2004.

 

The Company has declared consecutive quarterly cash dividends since 1988 pursuant to its cash dividend policy.

 

Nature’s Sunshine Products manufactures and markets through direct sales encapsulated and tableted herbal products, high quality natural vitamins, and other complementary products. In addition to the United States, the Company has operations in Japan, Mexico, Central America, South Korea, Canada, Dominican Republic, Venezuela, Ecuador, Peru, the United Kingdom and Ireland, Colombia, Brazil, Thailand, Israel, Singapore, Australia and Taiwan.  The Company also has exclusive distribution agreements with selected companies in Argentina, Australia, Chile, New Zealand, Norway, and the Russian Federation.

 

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For more information, contact us at our website at www.natr.com.